Our Story
API was founded in India in 2021 around music, culture, talent and entertainment. We recognized a unique opportunity to bridge cultural gaps and create powerful entertainment experiences that resonate across borders.
Our Mission
"To discover talent, create exceptional entertainment experiences and build meaningful connections between artists, brands and audiences across borders."
Our Vision
"To become a leading global entertainment platform for African and international music, artists, events and cultural experiences."
Our Values
Emmanuel Chibuzor Amobi
Founder / Director
Emmanuel Chibuzor Amobi founded API — Afro Pop Indo to build a serious entertainment bridge between African creativity, Indian audiences and global opportunity. His work focuses on artist discovery, event strategy, brand partnerships and premium cultural experiences that give emerging and established talent a stronger platform.
As Founder / Director, he leads API’s vision for artist management, record-label development, live entertainment, investor conversations and international collaborations. The details here can be updated by the website owner with his full official biography, achievements and verified career milestones.